|Courtesy of Amsterdamize: licence http://creativecommons.org/licenses/by-nc-nd/2.0/deed.en|
Alas, it turns out that this document is nothing like that. By "Cycle Campaigns", the Danish Cycling Embassy means here something totally different to what I expected, and, unfortunately, something not uniformly good either.
Their document cannot be directly quoted, not the images from it copied, due to the form in which it has been uploaded to the web, which prevents any part of it being downloaded. The intro says:
It can be hard to determine the exact effect of cycle campaigns, but the tendency in the Danish bicycle culture is clear: In cities that make a systematic effort at promoting cycling, more and more people choose to cycle. There is no doubt that cycle campaigns play a part in this success. This catalogue gives an overview of 14 concrete campaigns, their goals, how they worked in practice, and their results.By "cycle campaigns" they mean propaganda campaigns by the authorities, for example local town councils, to persuade more people to use their cycle infrastructure. The existence of the effective, quality cycle infrastructure is assumed, and not dealt with in this document, with no discussion of how or why it came to be built in the first place.
So this is really no no use to cycle campaigners, or indeed politicians or officials, in a place like the UK. For exmple, on Page 9, "Fair wind on the cycle track" it talks about a campaign in Odense to get car drivers to switch to electric bikes, and shows a picture of a congested road full of cars, with an extremely-well separated cycle track to the left of it, separated from the road by several types of barriers. The problem here, from a UK perspective, is that, in our infrastructure, we simply don't have the whole left-hand half of this picture. We only have the right-hand half, the congested road full of cars. We are many stages back from the meaning of the word "campaign" that the Danish Cycling Embassy is using, we don't have the basic infrastructure that is the prerequisite of all that they are talking about.
So all this is really no use to us, but I can just see the contents of this document being taken up and quoted out-of-context by many in the UK cycling world, who love nothing more than to dwell on promotional campaigns for cycling in the absence of any intention of the UK authorities to build usable infrastructure for cycling, and who will say "This kind of publicity campaign is how they have achieved a high cycling modal share in Denmark" – when it clearly is not.
There are echoes here of the misleading release put out by the Dutch Fietsberaad on the subject of cycling in Raalte, the town with "a high percentage of bicycle use without any clearly visible reasons", when actually it has very clearly visible physical reasons for its cycling success – a release which did get taken up by the UK's Cyclenation website.
Unfortunately, Cycle Campaigns in Denmark gets worse. On page 22 we read about "Promoting the helmet in a positive way" in Aalborg. I am afraid there can be nothing positive about promoting cycle helmets. Promoting cycle helmets means promoting a culture of unnecessary fear around cycling that drives people away from it, whether in Denmark, Australia, the USA or the UK. This is actually undoing the work of the rest of the "cycle campaigns" that the document wishes to tell us about (and perhaps it explains the deserted Cycle Superhighway pictured at the top of this post). Rather than read this document, watch this video from fietsya which demonstrates Dutch attitudes to cycle helmets, the attitude in a really safe and healthy cycling culture. Or, if you wish, read up on the minutiae of the evidence around helmets from War of the Motorist, in several superb posts from July 2011.
There may be lots that is great about cycling in Denmark, but I am afraid the Cycling Embassy of Denmark have rather shot themselves in the foot with this document. Perhaps it is best for them that it is not downloadable (though I am sure some wizzkid will crack that one soon enough). It would be nice if there were two spectacular, excellent examples of national cycling cultures going in the right direction in Europe, but it appears this is not the case. We'll just have to go back to looking at View from the Cycle Path for inspiration.